When you want people to come and see your webpage on a more or less regular basis, you would need to start off by investing into SEO at any given point in time. A big part of the reason why that is the case has to do with the fact that without SEO your webpage would not be primed for a high ranking on a search engine result page, and there would be no real way for anyone to end up finding you online which would negatively impact your business.
That said, it is also essential to bear in mind that focusing on local SEO Glasgow is really important. It can be easy to follow trends from other countries since you might assume that SEO works the same way everywhere, but the exact opposite of this happens to be true. Indeed, when it comes to SEO, search engines generally take local context into account before looking into anything else. Unless you own a business that operates at a global scale, you would definitely be somewhat restricted to the local market and that means that you wouldn’t really get the chance to expand until and unless you take the needs of your locale into account.
Plenty of SEO companies are going to give you really long winded asides about how they can transform your business by adopting a global SEO strategy, but they are pretty much just trying to trick you into giving them a certain sum of money and if you know what’s good for you, you might just ignore them and focus on local SEO on your own terms and with your own set of skills and talents.