The second step that comes after creating a brand is to expose it to the world. In the era, where there are millions of small businesses spawn around a single country, how is it impossible to make one’s business stand out amidst the competition. There are many ways to do so, such as outdoor business signs or banners or websites, the latter being the most important one. All other ways of increasing brand visibility such as SEO optimization or Google My Business listings are implied on a website to increase its exposure. One another way to utilize a website at its best to increase a brand’s visibility is to make it mobile-use friendly.
Why is It Important to Have a Mobile-Friendly Website
A banner that reveals a brand to a neighborhood includes a website for further details. Hence, it is established that a website is undoubtedly one of the most dominant ways that contributes to brand visibility. However, there’s one certain aspect that should be featured on such website to unleash its full potential is to make it mobile-friendly.
A mobile-friendly layout for a website is important because it is the most used medium. A website layout that is suited for proper display for small screens is not an option today, it has rather become an obligation. Since more than 60% of website accessing is done from a mobile phone, a site that is not suitably built will frustrate the consumer and it will automatically switch to another one, even to a competitor.
Facilitation By Google
A mobile-friendly website is also facilitated by Google itself as it is essential for organic search results. Furthermore, a website which is not mobile-friendly might even be penalized by Google and can be demoted to lower search ranks that decreases the chances of exposure to its potential consumer.