How SEO Has Changed This Year


If you wanted to make it so that any and all web pages that you owned were optimized for the various search engines that you would want them to be listed on, you might have tried to stuff massive amounts of keywords into your content at any given point in time. However, this is something that would now be harmful for you in some way, shape or form. A big part of the reason why that is the case has to do with the fact that SEO requirements have changed, and there is a whole different set of factors that you need to adhere to if you want things to go as smoothly as you would ideally prefer.

One of the biggest changes in Zimbabwe SEO is that you need to start using professional and natural sounding language. Keywords matter a lot less than the quality of the content that you are putting out, and suffice it to say that if you go for low quality content wherein the keywords are very obviously being stuffed in then your page would be ranked so low that no one would ever be able to stumble upon it at all.

In fact, there is a strong chance that your webpage might not get listed at all, so you need to start updating your SEO strategy so that you can incorporate elements that would be more informative and useful to users. This will improve the overall efficacy of your website as well so this is a bit of a win-win situation if you think about it rationally without letting your biases override your ability to understand the logic behind these brand new search engine changes.

A Great Way to Reduce Metal Business Card Costs

cheapest metal business cards

Everyone knows that metal business cards are by far the best kinds of cards that you could ever end up investing any amount of money into at all, but suffice it to say that the cost that can often come with these card types might discourage you from looking into them once all has been said and is now out of the way. However, you need to bear in mind that there are various ways in which you can go about reducing the overall costs of these cards at the very least to a certain extent, and we are about to describe the most effective method at your disposal right now.

If you want your Metal Business Kards to cost a lot less than might have been the case otherwise, you need to look into making them as thin as possible. The reason behind this is that the thinner your cards are, the less metal they would end up using, and using less material will obviously reduce how much your cards would cost to produce. Thin cards can be really stylish too which is yet another reason why they have become so popular as of late.

A thick card might seem more durable, but this comes at a price. Until and unless you are willing to invest a rather massive budget into the types of cards that you are thinking of printing, it’s just not worth it for you to look into thicker cards. Thinner cards are better because they are cheaper, and they also bring a lot of other types of advantages that you would most definitely want to consider taking advantage of as time goes by.

Can You Make Metal Business Cards Foldable?

custom engraved metal card

A common trend among the business cards of days gone by is that they were meant to be disposable, but there is a pretty good chance that you would never want that to be the case if you were offering people metal business cards and the like. This is because of the fact that metal is not meant to be thrown away, rather it should be something that you give to people in the hopes that they keep it with them and you would want it to be on your person at all times as well so that you can whip it out at a moment’s notice and show everyone what you are currently focusing the lion’s share of your efforts and attention on.

The best thing about Luxury Metal Kards is that they don’t have to conform to the same kinds of requirements that paper cards are restricted by. For example, did you know that you can make foldable business cards out of metal? The truth of the situation is that a foldable card is highly convenient since it can be reduced in size and kept in your wallet without it taking an unnecessary amount of space.

Your wallet is big enough as it is, and the fact of the matter is that having an overly bulky business card inside of it can be a huge hassle for you to have to deal with. A foldable card will also be more likely to get stored by the people you give them too because they would not feel encumbered by them. Indeed, this feature can also add a lot of novelty value to your business cards which is an added bonus.

The Importance of Right Branding For Your Business

Branding Ideas Design Identitiy Marketing Concept

We are all aware of the fact that branding plays one of the most important parts for any business and you cannot really go wrong with branding, to be honest. However, the thing that you must understand here is that you are not going to get something random and put it together and call it a day because the branding needs to be good and proper, as well. Because without that, you are not going to go far.

Now, as far as creative branding, there are a lot of ways that you can achieve that and if you really want to get things in order, you can hire someone to do it for you who has years of experience making things work but we are going to mention importance of right branding for your business as we believe it is going to be an important thing for everyone.

Branding Can Make All The Difference

The first thing that you must understand is that the right branding for your business can make all the difference and you will not really have any problems with this as you will be able to take care of things in no way, and things will just work.

It is Crucial

You will also need to know that the branding is going to be crucial for your business regardless of the nature of the business. I do not remember the last time I saw a business that did not emphasize on the branding to some extent. It is important and you must always focus on this in order to have an effective measure so you know that you are doing things the right way.

Rest assured, you can easily get things in order when you are focused here.

Why Focusing on Local SEO is So Important


When you want people to come and see your webpage on a more or less regular basis, you would need to start off by investing into SEO at any given point in time. A big part of the reason why that is the case has to do with the fact that without SEO your webpage would not be primed for a high ranking on a search engine result page, and there would be no real way for anyone to end up finding you online which would negatively impact your business.

That said, it is also essential to bear in mind that focusing on local SEO Glasgow is really important. It can be easy to follow trends from other countries since you might assume that SEO works the same way everywhere, but the exact opposite of this happens to be true. Indeed, when it comes to SEO, search engines generally take local context into account before looking into anything else. Unless you own a business that operates at a global scale, you would definitely be somewhat restricted to the local market and that means that you wouldn’t really get the chance to expand until and unless you take the needs of your locale into account.

Plenty of SEO companies are going to give you really long winded asides about how they can transform your business by adopting a global SEO strategy, but they are pretty much just trying to trick you into giving them a certain sum of money and if you know what’s good for you, you might just ignore them and focus on local SEO on your own terms and with your own set of skills and talents.

Developing Skills as a Brand Designer

brand identity design process

If you have any kinds of skills that you feel might help you out in various ways over the course of your career, you should really think about incorporating these skills into any and all jobs that you are planning to apply for once all has been said and is now out of the way. The reason behind this is that when you work on a job that involves the use of your top skills, you will find that this will give you the chance to experience a great deal more fulfillment in your career on a day to day basis than might have been the case otherwise.

People that possess skills in the area of graphic design should really consider finding a post as a branding designer. This is something that will enable you to come up with creative and unique visual concepts for brands and the like, and as if that wasn’t already enough you might just also be given the rather incredible responsibility of maintaining the reputation of the brand across the various platforms that it might choose to use for the purposes of engaging and connecting with the people that it is attempting to sell its products and services to.

This is a role that will help you command a great deal of respect within your field. It will also give you the chance to really broaden your horizons and optimize your skillset. You just need to realize that graphic design is just the first of many areas that you must develop your strengths in if becoming a brand designer is something that you would consider to be really important for your future career goals in life.

Designing a Relevant Website For Your Small Business


As a small business owner one has the mammoth task of managing several operation and usually working under tight budgets, and if the business does not match up with the technological and industrial changes then the chances of its survival become grim, it becomes absolutely necessary to have some sort of online presence and for small businesses it has to be a website, there are various advantages of having a website designed by a professional web designer, although it might seem like an unnecessary expense especially when resources and finances are already stretched but honestly it is the best investment you would make at the early stage of your new, small business.

To better understand how a well-designed and efficiently operated website can help your small business you need to learn more about the benefits of having a website, and how these things can solve a lot of issues and how the customers value these things, as a new business owner with limited amount to spend on marketing, you have to be spot on with whatever you are spending on because you will not have a lot of margin for error.

As a new business owner who is looking to grow his/her business online should always start with a website, what a website does is that it provides a sales platform as well as helps create global reach, both of these things are not just beneficial for the business but for the consumer as well, for a professional web designer to build website which is successful, it should always be easy to navigate and be user friendly, otherwise it becomes a headache for the business owner where it should have been a blessing, so when choosing a freelancer or an agency make sure that you are getting in touch with people who know what they are doing.

Things You Should Look For When Taking Your Business Online

successful online businesses

There is absolutely nothing wrong with taking your business online. The modern scenario demands it and so many businesses are doing just that. As a matter of fact, at the same time, there are so many businesses that are exclusively online and they have reached a great level of success as well, and for all the good reasons, too. You just have to be certain that you are making the right decision as you are not in the mood to make any mistakes in the process. You can easily get the whole process handled in the right way if you are being careful.

You can look at if you wish to learn more but what we are here to do is talk about a few things that you should look for when taking your business online.

Is My Business Built For Online World?

The first thing that you need to understand is whether your business is fit for an online world or not. I know it might sound like something that is not the case, but in reality, there are a few businesses that are better when they are being run offline.

What Changes Will I Have to Make?

You will also have to consider just what changes you will have to make because without considering them, you might not be going too far. Some businesses prefer to keep their businesses both local and online for the best possible reach and that is how it should be, in the first place. Just be sure that you are properly prepared for it and have made all the arrangements and more importantly, have done your research as well. You don’t want to make any mistakes.

Jimmy John’s Billionaire Founder Sells His Remaining Stocks

jimmy john net worth

Jimmy John Liautaud became a billionaire by selling the majority shares of his company earlier. He is now selling his remaining stocks of the company as well to Inspire Brands. The price, however, is undisclosed.

Inspire Brands will now have full control over Jimmy John’s business after making this final purchase. The company also have some other famous food restaurant chains under its control.

James North Remains CEO

James north joined Jimmy John’s a long time ago when he was only 23, now. James holds the office of the CEO of Jimmy John’s. He will continue to work as CEO even after the deal. Jimmy will step down as the president, but will remain a part of the management as an advisor.

Paul Brown, the co-founder and CEO of Inspire Brands thinks that Jimmy John’s is a perfect fit for them. “We are excited to work with their team and help in taking this business forward and achieve its next stage of growth”, Brown mentioned in an interview.

The Sales Have Been Declining

In the last year alone, Jimmy John’s reported selling $2 billion worth of sandwiches from the US. But according to the stats, the same store sales have been declining from the past three years. Jimmy John Liautaud Owner of Jimmy John’s mentioned that the sale move was a win win for everyone.

However, Inspire brands has decided to buy rest of the Jimmy John’s stakes from its founder. They have also bought a few other famous food chains. This purchase will make inspire brands the 4th biggest company in terms of holding restaurant chains. They will be making an estimated $14 billion in annual sales.

Roark Capital holds Inspire Brands and quite a few other restaurant chains as well. They also have investments in many other famous food brands like Hardee’s, Arby’s and so on.

Why is E-Commerce Rapidly But Surely Taking Over The Business World

e-commerce strategy definition

E-commerce is not something that should be surprising to anyone. It is the one business model that is taking over the world and not just small business, but even some of the largest businesses are doing the same and trust us when we say, it is definitely going places.

Don’t believe us? Just look at the 100K Blueprint 4.0 review and that should clear out a lot of confusion for you. However, if you don’t have as much time, we are going to take a look at some of the reasons why e-commerce is rapidly but surely taking over the business world. Let’s look at it.

It is Very Affordable

The best thing is that it happens to be a more affordable way of entering a business or a market. It is not going to cost you a lot and with careful consideration and planning, you can make the situation work in your favour. We can guarantee that it is not going to be difficult for you and that is what matters the most here.

Can Work Side By Side With Other Methods

There is nothing wrong with going for e-commerce, actually, you can use it side by side with other methods. You don’t need to get rid of the traditional stores or methods of selling something when you cannot have both working in tandem.

The goal here is to facilitate as many customers as you possibly can. That can help you grow your business even further. You could provide products both in-store and on the online storefront as well, and you are targeting two different customer types at the same time.

It is all about careful planning and once you manage to do that, it will make a lot of sense.

Why Marketing on Social Media Has Become So Popular

role of digital marketing

Marketing on social media is slowly becoming more and more common and for all the right reasons, as well. There are so many people who are now interested in this type of marketing and the best part is that you are not really going to have a lot of issues that could ruin your experience.

Now, if you are thinking about why social media marketing, we are going to walk you through a few reasons that have made this type of marketing so popular. There are reasons why this marketing is taking over the industry by storm.

Therefore, let’s not digress any further and have a look, shall we?

It Happens to Be Easy to Grasp

The marketing done through social media happens to be a lot easier to grasp as opposed to the marketing that is done through other means. I know, it might sound strange to some but it will ultimately benefit you and you won’t have any issues, either. Just be sure that you are doing everything in the right way, and you are going to be all sorted. If you are having issues, you could always hire professionals who can help you achieve what you are looking to get your hands on.

Great List of Options

If you are worried that you might not have the proper access to the options, then don’t worry. Social media marketing opens a lot of new doors and opportunities for you and you will not have any problems, either. Just be certain that the steps you are taking are actually helpful for you and you are not putting yourself at any risk because it is only going to complicate things even further and that is not what we want, in the first place.

What Affiliate Marketing Mistakes One Should Avoid

best affiliate programs for beginners

Affiliate marketing happens to be one of our favourite strategies that we can think about. It works really, really well and the best part is that it is not that expensive, either. Starting the strategy is easy. However, people still end up making mistakes. We are going to avoid some mistakes in this article so people can stay up to date about what they should be avoiding.

Additionally, if you like to educate yourself on things. You can go and check the Ministry of Freedom bonus as it will help you have some understanding. As long as you are sure that you are well aware of how things work, you will be all good to go and there won’t be an issue.

We have mentioned a few mistakes for you below.

Choosing The Wrong Audience

We have talked about how this marketing type is largely based on the audience, you have to be sure that you don’t choose the wrong audience. The wrong audience can drive your business down and your marketing strategy can go to waste. That is what we have to avoid altogether and be sure that we are choosing the right audience.

Opting For an Irrelevant Niche

Another mistake that has become a lot more common that one might think is people opting for niches that are not relevant at all. I know it does sound like something that can easily deal with but in reality, it is only going to cause more troubles. Therefore, it is better if you just avoid such situations so you do not have to lose money or time in the end. It is the right thing to do and that is how it should work.

Viral Marketing Mistakes We All Should Avoid

what is marketing management

Marketing is crucial and without marketing, we cannot do much because the campaigns would not work or businesses will not work properly, either. Whenever we are talking about marketing or anything else, in the first place, some mistakes can be made, and these mistakes can cost you a lot, as well.

That is why, I would suggest that you look at List Leverage review and that should help you have some understanding and you can move forward with the process, as well. What we want to do is talk about some of the viral marketing mistakes you all should avoid.

Let’s not waste more time and take a look at the mistakes, shall we?

Alienating The Audience

Your audience is what is going to grant you all the benefits here, so if you start marketing in a way that alienates them, it is only going to cause you more troubles and that is not what you should be going for, in the first place. The right thing to do would be to make sure that you are taking care of your audience as much as possible and catering to them as well because that is what is going to help you.

Not Getting The Message Across

Moving onto another important thing, you have to keep in mind is that getting your message across is going to be the crucial aspect. Many marketing agencies do not understand the idea of this and they end up messing up, altogether.

For any business or marketing agency, it would be the most important thing to be sure that you are getting your message across and avoiding all the mistakes that can be made in the process.

How Stock Photos Improve Your Work

stock photo websites

Creative agencies have a lot of different areas that need to be addressed, and most of the time these areas are not going to be easy to manage since each one is going to require a certain amount of skill and it’s just not possible to acquire this level of multitasking without compromising on one thing or the other. Basically what we are talking about here is that you need to learn to prioritize the various tasks that need to be managed in this regard otherwise sooner or later you might just end up without any time left at all and this is the sort of thing that can be highly detrimental to any efforts you would have otherwise made towards the kind of projects you hoped to complete.

The most important thing for you to focus on when making proposals, pitches and drafts is the copy. The copy is what is going to draw the clients in because this is the marketing pitch, everything else is background stuff. You can use stock photos and tell the client that the final product is going to have much better visuals but you can’t say the same if the copy isn’t as good as it needs to be. Indeed having a bad tag line is something you can never recover from.

Hence, when you are in a time crunch you can find useful stock photos here so that the majority of your creative efforts can be focused on what truly matters when it comes to making the client feel like you are capable of delivering what they truly want from you, something that would help your company grow more than you could ever have imagined before.

Great Tips on Painting Your Office

If you have been thinking about painting your office, the good news is that you can easily do that. The process is not really that difficult, and in most situations, you can get the perfect results without any issues that might come in the way. However, the thing that you do need to know is that the process of painting is something that you have to be careful about.

For those who do not know, office painting is somewhat different than painting your home because when it comes to your office, you want to have the colour scheme that is pleasing to not just your eyes but to the eyes of those who are visiting or working there.

With that said, if you do need some tips, below are some of them.

Use Neutral Colours

For those who do not know, neutral colours are the ones that work with every other colour. They can be found in both lighter and darker shades, too. So, if you are looking for the best possible experience, you should always go with neutral colours because it will make so much sense that you do. These colours can be combined too if you want to make sure that you are doing the right thing.

Always Maintain a Cohesion

Another thing is that you should always maintain an element of cohesion whenever you are going with the whole process of painting your office. Why? Because you really do not want to go with a colour scheme that is all over the place. That will just end up overpowering the stimuli, and make everything look out of the way, and over the top. Trust us when we say, this is what everyone wants to stay away from.

Having Trouble Teaching Your Employees The Ropes?

One of the hardest things about being an employer is to get new employees on board. We aren’t talking about hiring them, we are talking about having them go through the entire recruitment process. Most employers have a hard time training new employees on how to do their work. Inefficient training means that employees take more time to learn things and manage their workload properly. Most of the times, it is not the employer’s fault either, training someone is a challenging thing to do.

Many employers don’t have the time or resources to spare on extensive training. This leaves them with two choices; either provide their employees with mediocre training or hire professionals to do the training for them. The latter option is effective, but also really expensive. Professional trainers can charge a pretty penny for their services, this makes them a difficult option for smaller businesses with limited budgets. Fortunately, an employer can go for other options as well, they just need to explore a bit.

There is an increasing popularity of online business training courses. These courses follow the self-help formula and basically provide training in the form of lessons. These training programs provide businesses with a greater degree of flexibility when it comes to training. Their employees can attend these lessons from anywhere at any time. Also, these training programs cost you far less than the other options that are available to you. If you are in search of a one-stop hospitality training solution for your team then you should give Hospitality Climb a look. This company provides specialized courses in hospitality services.

As an employer, it is your duty to make sure that your staff is always equipped with the best skillsets. A strong and capable workforce makes a strong company.

How Selling on Amazon Can Help You Earn at Home

The vast majority of people in the world go to work, and this means that they will have to get up in the morning, put on clothes that are not as comfortable as they would have liked and commute to an office where they would have to spend on average eight to nine hours doing work that they have no interest in and getting paid a wage that, even if it finances your life to a pretty good extent, will not be nearly what you could make if you started to work for yourself.

Whether you realize it or not, you have the potential to change your life by going from a mindless corporate drone to someone that is self employed. A lot of people think that being self employed is not easy, and these people are right. If you are trying your best to work on your own and set up a business then your life is not going to be easy, and in fact it might just end up getting downright hectic if you are not careful about what you are doing with it. However, one thing is for sure, and this is that your life is going to be a lot more rewarding now that you don’t have a boss that you have to answer to.

According to Dave Wann, the best thing that you can do if you want to become self employed but don’t quite know where to start is to start selling on Amazon. This is going to lead to a lot of sales that you can profit from, and the way that you market yourself will matter a lot as well since this will bring traffic to your Amazon page.

Some Basic Differences Between Bookkeepers And Accountants

We all know that owning a startup, being  an entrepreneur and working for the success of your business can be a physically tiring task, but other tricky things like the finances and the long process of recording all of your business progress can be much harder.

This is where accountants and bookkeepers come in to help you with your finances. Both have their very own roles and differ in some basic stuff. Many entrepreneurs often get confused between an accountant and a bookkeeper, that is why in this article, we’ll discuss some basic differences between these two, and see how they can work together to benefit your business.

The Difference

If you own a business, You may already know how difficult it is to cope with the customers, retaining the quality of your services, and keeping everyone happy. In all this hustle, you much also keep a good look at your finances and record every bit of it. You can hire and accountant or a bookkeeper (or both) for this task.


Accountants have the following responsibilities.

  • Giving you some valuable business advice.
  • Taking care of all the legal stuff related to your business.
  • Preparing other financial statements.

Accountants are certified and affiliated individuals, they obtain their degrees and become members of a statuary association.


Bookkeepers are well skilled individuals fully eligible to do work on different financial parts of your business. But their main role include organizing the data, regularly recording it and reporting everything back to you to give you a realistic view of your business.

A bookkeeper might also do these tasks.

  • They can train you to do all the accounting work yourself.
  • Make inventory management system to help you organize your business.
  • Developing POS systems to record all the daily transactions.

The good thing with hiring a bookkeeper service is that it’s much cheaper, effective and easier. You can visit some popular bookkeeping sites like Shmunky bookkeeping to get the best services in the industry.

The Importance of Mobile-Friendly Website For Brand Visibility

The second step that comes after creating a brand is to expose it to the world. In the era, where there are millions of small businesses spawn around a single country, how is it impossible to make one’s business stand out amidst the competition. There are many ways to do so, such as outdoor business signs or banners or websites, the latter being the most important one. All other ways of increasing brand visibility such as SEO optimization or Google My Business listings are implied on a website to increase its exposure. One another way to utilize a website at its best to increase a brand’s visibility is to make it mobile-use friendly.

Why is It Important to Have a Mobile-Friendly Website

A banner that reveals a brand to a neighborhood includes a website for further details. Hence, it is established that a website is undoubtedly one of the most dominant ways that contributes to brand visibility. However, there’s one certain aspect that should be featured on such website to unleash its full potential is to make it mobile-friendly.

Increasing Access

A mobile-friendly layout for a website is important because it is the most used medium. A website layout that is suited for proper display for small screens is not an option today, it has rather become an obligation. Since more than 60% of website accessing is done from a mobile phone, a site that is not suitably built will frustrate the consumer and it will automatically switch to another one, even to a competitor.

Facilitation By Google

A mobile-friendly website is also facilitated by Google itself as it is essential for organic search results. Furthermore, a website which is not mobile-friendly might even be penalized by Google and can be demoted to lower search ranks that decreases the chances of exposure to its potential consumer.

Use a Business Networking Group to Grow Your Business Fast

Today, we see most of the new business owners talking about SEO, responsive websites, ad campaigns and other digital marketing tricks to drive instant sales. No doubt digital marketing has its own role to play in the success of a business, but you can’t ignore one the best oldest, well-tested and effective methods of building your business, that is none other that the good old business networking method.

As opposed to the quick tips and tricks that businesses apply to get success overnight, business networking is a good long term technique of building deep business links and strengthening the very bases of your business. Here is how joining a local business networking group can help you grow your business.

Exchanging Reviews

Exchanging honest criticism and reviews among the businesses is one of the most beneficial things of joining a business networking group.

You’ll meet up with different successful businessmen running their business with success for over years. You can ask them to review your business model and detect any loopholes that might be preventing you from replicating their success. You can also review their business, this will help you take a good look their business strategy.

Using Content Exchange

While in a business networking group, you can ask your fellow members to share your content on their social media and other sites. You can, in turn, share their content on yours. This is an effective way of exchanging some value.

Getting to Know The Local Market

When expanding your business to a new city, you can join a local business networking group like Elite Business Networking London (for London and surrounding areas) to get to know the local market better. This way, you can access the needs of your local market and make an effective strategy.